In this report, LP Information studies the present scenario (with the base year being 2017) and the growth prospects of global Enterprise A2P SMS market for 2018-2023.
The process of sending mobile messages is from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communication is initiated from a business application, and not an individual’s mobile phone, as is the case with P2P SMS.
The global largest market is Asia Pacific. The Asia Pacific mainly includes Japan, China,
India and South East Asia, and the secondary market is USA, it will reached a revenue of 14446 M USD in 2016, and the revenue share is 24.27% in 2016.
There are major five kinds of Enterprise A2P SMS in this report, liquid silicone CRM, promotions, pushed content, Interactive and others. Globally, the revenue share of each type of Enterprise A2P SMS is 31.18%, 27.82%, 14.93%, 14.39% and 11.69% in 2016.
Enterprise A2P SMS are currently used across major industry verticals including BFSI, entertainment, tourism, retail, marketing, healthcare, media and others. Globally, the revenue share of each type of Enterprise A2P SMS is 31.05%, 17.43%, 12.23%, 9.82%, 8.82%, 8.34%, 6.46% and 5.85% in 2016.
Over the next five years, LPI(LP Information) projects that Enterprise A2P SMS will register a 4.1% CAGR in terms of revenue, reach US$ 78500 million by 2023, from US$ 61500 million in 2017.
This report presents a comprehensive overview, market shares and growth opportunities of Enterprise A2P SMS market by product type, application, key companies and key regions.
To calculate the market size, LP Information considers value generated from the sales of the following segments:
Segmentation by product type:
CRM
Promotions
Interactive
Others
Segmentation by application:
BFSI
Entertainment
Tourism
Retail
Marketing
Healthcare
Media
Others
We can also provide the customized separate regional or country-level reports, for the following regions:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East and Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
MBlox
CLX Communications
Infobip
Tanla Solutions
SAP Mobile Services
Silverstreet BV
Syniverse Technologies
Nexmo Co. Ltd.
Tyntec
SITO Mobile
OpenMarket Inc.
Genesys Telecommunications
3Cinteractive
Vibes Media
Beepsend
Soprano
Accrete
FortyTwo Telecom AB
ClearSky
Ogangi Corporation
AMD Telecom S.A
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Enterprise A2P SMS market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
To understand the structure of Enterprise A2P SMS market by identifying its various subsegments.
Focuses on the key global Enterprise A2P SMS players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Enterprise A2P SMS with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Enterprise A2P SMS submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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