The determinants of the development of Internet video consumption: the penetration of the population base and the concept of content consumption. The concept of content consumption and the process of educating consumers improve the value of content. The base number of the population determines the market size of Internet video. With the gradual change of consumer habits, the scale of the market will continue to expand.
In 2017, the market size of online video advertising in China was 5.2 billion USD, up 52.7% from the same period. Online video advertising has maintained a relatively stable growth trend in recent years, and market development has been more mature.
In 2017, the monthly activity of Iqiyi, Tencent and Youku was more than 200 million, while the daily average number of people was 20 million. At the same time, in the proportion of young users (under the age of 30), Tecent video accounts for 60.2%, love art is 62.7%, and Youku potatoes reach 63.9%.
The Internet Video market research report analyzes China adoption trends, future growth potentials, key drivers, competitive outlook, restraints, opportunities, key challenges, market ecosystem, and value chain analysis. This report presents a detailed analysis, market sizing, and forecasting for the emerging segment within the Internet Video market.
This study includes the profiles of key players in the market and the strategies adopted by them to sustain in the competition. Recent developments and barriers of the market is expected to help emerging players to design their strategies in an effective manner. The study is expected to help key players in broadcast Internet Video manufacturers to formulate and develop new strategies.
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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