Hybrid TV is a solution that allows a TV channel to make its internet services easily accessible to viewers. Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.
In all the countries we surveyed, the most popular way of watching video was â€˜TV programmes or films at the time of broadcast on free-to-access channels'. More people said they watched free-to-air broadcasts than broadcasts on pay-TV, even in the US, where the large majority of households take a pay-TV service.
In 2018, the global Hybrid TV and Over the TOP TV market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Hybrid TV and Over the TOP TV status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Hybrid TV and Over the TOP TV development in United States, Europe and China.
The key players covered in this study
Toshiba America Information Systems
Market segment by Type, the product can be split into
Over the TOP TV
Market segment by Application, split into
Market segment by Regions/Countries, this report covers
Central and South America
The study objectives of this report are:
To analyze global Hybrid TV and Over the TOP TV status, future forecast, growth opportunity, key market and key players.
To present the Hybrid TV and Over the TOP TV development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Hybrid TV and Over the TOP TV are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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