India Face Wash Market Outlook, 2023' gives a comprehensive analysis on the face wash industry of India. Since last few years, India is experiencing a major growth in the sales of face washes. Increasing emphasis on looks and appearance, brands endorsements by bollywood stars and cricketers, growing consciousness about personal hygiene, rising disposable income, etc has helped face wash market to grow considerably. In addition to this, entry of international players in the market, e-commerce sale, and strong distribution network are also driving the face wash category.
India face wash market is expected to grow with a CAGR of more than 15% during the forecast period of FY 2017-18 to FY 2022-23. The market is divided into urban market and rural market on the basis of demographics and unisex and men on the basis of category. The unisex face wash market is further sub-divided into urban unisex face wash market and rural unisex face wash market. The men's face wash market is sub-divided into urban men's face wash market and rural men's face wash market. There are lots of national and international players present in the face wash market of India already. Some of these national players include Hindustan Unilever Limited, The Himalaya Drug Company, Patanjali Ayurved Limited, etc., while L'Oreal India Private Limited, Nivea India Private Limited, Johnson and Johnson Pvt. Ltd. and PandG are some of the international players present in the Indian face wash market. Earlier, only women oriented face washes were sold in the market, but with increasing desire of men to improve their appearance and to look well groomed has made the players to manufacture face washes specially designed for men.
Hindustan Unilever, L'Oreal India and Emami Limited are major players in the men's face wash segment. In addition to this, brands are doing their product endorsement by famous Bollywood stars and sportspersons so as to increase the sales and presence of their brands. The industry is getting the maximum sale from the urban market as compared to the rural one. Growing disposable income, awareness of the latest trends, concern about appearances, presence e-commerce shopping, strong distribution networks, increasing demand from men due to long working hours, stress and pollution which adversely affect men's skin often making their face look dull and tired, etc are some of the factors which are expected to drive the market in the upcoming years.
Covered in the Face Wash Report:
Unisex Face Wash Market
* Urban Unisex Face Wash Market
* Rural Unisex Face Wash Market
Men Face Wash Market
* Urban Men Face Wash Market
* Rural Men Face Wash Market
"India Face Wash Market Outlook, 2023" discusses the following aspects of face wash in India:
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The report gives an in-depth understanding of the face wash market in India:
- India Face Wash Market Outlook
- India Face Wash Market Size By Value and Forecast
- India Urban Face Wash Market Size By Value and Forecast
- India Rural Face Wash Market Size By Value and Forecast
- India Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics, By Category, By Functional Benefits, By Packaging Size
- India Unisex Face Wash Market Size By Value and Forecast
- India Urban Unisex Face Wash Market Size By Value and Forecast
- India Rural Unisex Face Wash Market Size By Value and Forecast
- India Unisex Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics
- India Men's Face Wash Market Size By Value and Forecast
- India Urban Men's Face Wash Market Size By Value and Forecast
- India Rural Men's Face Wash Market Size By Value and Forecast
- India Men's Face Wash Market Segmental Analysis: By Company, By Brand, By Demographics
- Product Price and Variant Analysis of Unisex Face Wash and Men's Face Wash
- Key vendors in this market space
- Competitive Landscape and Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of face wash in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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