India Fairness Cream and Bleach Market Outlook, 2023' gives a comprehensive analysis on the fairness cream and bleach industry of India. Since last few years, India is experiencing a major growth in the sales of fairness cream and bleaching cream. Increasing emphasis on looks and appearance, awareness regarding harmful effects of UV rays and other climatic factors, influence of media and bollywood, brands endorsements by bollywood stars and cricketers, societal pressure to look well groomed has helped fairness cream and bleach market to grow considerably. In addition to this, entry of international players in the market, e-commerce sale, and strong distribution network are also driving the fairness cream and bleaching industry.
India fairness cream and bleach market is expected to grow with a CAGR of more than 9% during the forecast period of FY 2017-18 to FY 2022-23. The market is divided into fairness cream market and fairness bleach market. The fairness cream market is further sub-divided into women's fairness cream and men's fairness cream market. There are lots of national and international players present in the fairness cream and bleach market of India. Some of these national players include Dabur India Limited, ITC Limited, Emami Limited, Hindustan Unilever Limited, etc. while L'Oreal India Private Limited, Nivea India Private Limited, PandG, Avon Beauty Products India Private Limited are some of the international players present in the Indian market. The fairness cream and bleach market have come a long way in the country. Earlier, only women oriented fairness cream were sold in the market, but with increasing desire of men to improve their appearance and to look well groomed has made the players to manufacture fairness cream specially designed for men.
Emami Limited, Hindustan Unilever, L'Oreal are some of the major players in the men's fairness cream segment. In addition to this, brands are doing their product endorsement by famous Bollywood stars and cricketers so as to increase the sales and presence of their brands. The bleaching cream market is comparatively a low key market but in future, fairness bleach cream are expected to grow robustly. Demand from single working women, self actualization like to increase one's confidence, desire to look beautiful and fair are some of the factors which are expected to drive the market in the upcoming years. The fact that bleaching gives an instant fairer look unlike fairness creams which have to be applied for long months - will spur the demand for the former. In this fast paced life, women's have a low patience level and thus they would prefer an instant product rather than a long treatment.
Covered in the Report:
* Fairness Cream
* Women's Fairness Cream
* Men's Fairness Cream
* Fairness Bleach
"India Fairness Cream and Bleach Market Outlook, 2023" discusses the following aspects of fairness cream and bleach in India:
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The report gives an in-depth understanding of the fairness cream and bleach market in India:
- Global Fairness Cream and Bleach Market Outlook
- India Fairness Cream and Bleach Market Outlook
- India Fairness Cream and Bleach Market Size By Value and Forecast
- India Fairness Cream and Bleach Market Segmental Analysis: By Brand
- India Fairness Cream Market Size By Value and Forecast
- India Fairness Cream Market Segmental Analysis: By Company, By Brand, By Region, By Gender
- India Women's Fairness Cream Market Size By Value and Forecast
- India Women's Fairness Cream Market Segmental Analysis: By Company, By Brand
- India Men's Fairness Cream Market Size By Value and Forecast
- India Men's Fairness Cream Market Segmental Analysis: By Brand
- India Fairness Bleach Market Size By Value and Forecast
- India Fairness Bleach Market Segmental Analysis: By Brand
- Product Price and Variant Analysis of Women's Fairness Cream, Men's Fairness Cream and Fairness Bleach products
- Key vendors in this market space
- Competitive Landscape and Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of fairness cream and bleach in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Fairness, Cream, Bleach, Women, Men, Dabur, PandG, Olay, Emami, HUL, Hindustan, Himalaya, Avon, L'Oreal, Lakme, Fair, White, Whitening, Skin, Care, Face, Facial, VLCC, Lotus, Herbal, Sensitive, Acne, Dark, Spot
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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