'India Agarbatti and Dhoop Market Outlook, 2023' gives a comprehensive analysis on the Indian agarbatti and dhoop industry. The burning of dhoop and agarbatti in religious and social function has been practiced in India since early times. They are burnt in Indian homes as a room freshener and is reputed to process high aesthetic properties. The Indian agarbatti and dhoop industry exports a large amount of shipments to more than 90 countries of the world. Compared to other countries the Indian agarbatti and dhoop are pursued to have a superior quality. The market consists of a large number of unorganised players.
The India Agarbatti and dhoop market size was more than INR 3000 crores in 2011-12, with high sales in the rural regions. The Indian agarbatti and dhoop market is highly dominated by the agarbatti sales, dhoop is not much preferred in Indian market. India is one of the largest producers of agarbatti and dhoop sticks, as well as largest consumer too. More than 2/3rd of the agarbatti produced in India are consumed locally. The fragrances mostly consumed in Indian market are Rose, lavender, Sandal, Champa, Jasmine, Mogra, etc. While the players in Indian market are searching for new fragrances to attract more customers. While variants of agarbatti are available in terms of pack size, packaging type, stick length, stick shape, stick colour, etc.
The organized agarbatti market is led by N. Ranga Rao and Sonswith its vast brand range having a large number brand. Cycle is the leading brand of N. Ranga Rao and Sons, and it also observes highest market share by brand in Indian agarbatti and dhoop brand. N. Ranga Rao and Sons focuses on increasing its sales with high advertisement. The cycle brand has 3 brand ambassadors Amitabh Bachchan, Sourav Ganguli and Ramesh Arvind for different regions. While in 2017 all three of the were featured in a single advertisement for their campaign â€˜India Prays with Cycle' showing diversity of India.
Major companies that operate into Indian Agarbatti and Dhoop market are N. Ranga Rao and Sons Private Limited, Moksh Agarbattis, ITC Limited, Mysore Deep Perfumery House (MDPH), Shree Kalpana Perfumery Works Private Limited, Hari Darshan Sevashram Private Limited, B. V. Aswathiah and Bros, Hem Corporation Private Limited, Patanjali Ayurved Limited
Covered in the report:
* India Agarbatti Market
* India Dhoop Market
* Top companies in India agarbatti and dhoop market
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The report gives an in-depth understanding of the agarbatti and dhoop market in India and consist of:
- India Agarbatti and Dhoop Market Outlook.
- India Agarbatti and Dhoop By Value and Forecast.
- India Agarbatti and Dhoop By Volumeand Forecast.
- India Agarbatti and Dhoop Market Segmental Analysis: By Company and By demographic,
- India Agarbatti Market Size By Value and Forecast.
- India Agarbatti Market Size By Volume and Forecast.
- India Agarbatti Market Segmental Analysis: By Region, By fragrance, By demographic, by pack type, by pack size.
-India Dhoop Market Size By Value and Forecast.
- India Dhoop Market Size By Volume and Forecast.
- India Agarbatti Market Segmental Analysis: By Region, By demographic.
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of agarbatti and dhoop products in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Keywords: India, Research, Study, Market, Share, Agarbatti, Dhoop, Flavoured agarbatti, Rose agarbatti, lavender agarbatti, Sandal agarbatti, Champa agarbatti, Jasmine agarbatti,Mogra agarbatti, N. Ranga Rao and Sons Private Limited, Moksh Agarbattis, ITC Limited, Mysore Deep Perfumery House, MDPH, Shree Kalpana Perfumery Works, Hari Darshan Sevashram, B. V. Aswathiah and Bros, Hem Corporation, Patanjali, cycle, Mangaldeep, Zed Black, Kalpana, Nandi
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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