The report titled "India Rum Market Overview, 2018-2023" provides deep analysis of the Indian Rum market with size in terms of both value and volume of rum market and also provides market share of different segments. The report formed by segregating data from various sources and various time frame. It consists of various historic data and based on current situation of market and key factors provides forecast based on best suitable method which could definitely be helpful in identifying the market segments which are driving growth.
India Rum Market Overview, 2018- 2023
The consumption of Rum in Indian is declining since last few years with growth of other Alcoholic Beverages. The India rum market saw a negative CAGR of 1% from 2011-12 to 2016-17. It is believed that the rum market has not much evolved like the whisky market, the market lacks new variants. While from last few years the category of white rum is emerging. White rum is generally used in Cocktails and with emerging pub and bar culture the consumption of white Rum will be increasing. The market observes negative CAGR only in terms of market size by volume, while in terms of value the market is still growing. The growth in terms of value is primarily due to premiumization. The rising disposable income of Indian consumers has lead consumer to have a better high-quality brand, which results in switching of consumers from regular segment brands to premium brands. The market expects further growth in terms of market size by value in upcoming years.
Major companies that operate into Indian Rum market are Pernod Ricard India Private Limited, United Spirit Limited (Diageo Group), Radico khaitan Limited, Allied Blenders and Distillers Private Limited, Jagatjit Industries Limited, Tilaknagar Industries Limited, Mohan ,Meakin Bacardi India Private Limited, etc.
Considered for the Report:
Base Year: FY 2016-17
Estimated Year: FY 2017-18
Forecast Year: FY 2022-23
Objective of the study:
* To present an Indian Overview on Indian Rum industry.
* To analyse and forecast the India Rum market size, in terms of value.
* To analyse and forecast the India Rum market size, in terms of volume.
* To define, classify and forecast Rum market on the basis of segments based on By Company, By Brand, By Product Type.
* To strategically profile leading players, which are operating in the rum industry of India
Approach for the Report:
Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the rum market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.
Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers' value sales data for different types of Rum were recorded and subsequently forecasted for the future years.
Scope of the Report:
"India Rum Market Overview, 2018- 2023" discusses the following aspects of rum market in India:
* Indian Alcoholic Beverages Market By Value and Forecast
* Indian Alcoholic Beverages Market By Volume and Forecast
* Indian Rum Market By Value, Volume and Forecast
* Indian Regular Rum market By value, By Volume and Forecast
* Indian Premium Rum market By value, By Volume and Forecast
* Indian Rum Market Share By Company, By Brand, By Product Type
This report can be useful to Industry consultants, manufacturers, suppliers, associations and organizations related to rum industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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Keywords: India, Research, Study, Market, Share, Rum, regular rum, Premium rum, McDowell's No.1, Old Monks, Captain Morgan, Contessa, Madiraa, Pernod Ricard, United Spirit Limited, Diageo India, Radico khaitan, Allied Blenders and Distillers, Jagatjit, Tilaknagar, Mohan Meakin, Bacardi
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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